On-site SEO is all about visibility in search engine results. You want users to find your site when they’re searching for a relevant keyword, and you want them to stay on your site and not click away in the first five seconds because it’s so unhelpful. On-site SEO factors are all about making Google, Bing, and Yahoo! see your website in the best possible light. They have nothing to do with link building or social media presence. They’re all things that directly impact how Google sees your website. On-site SEO is also known as “hidden” or “implied” SEO because it focuses on things that aren’t visible to users but are very visible to crawlers and search engines. It’s also much more long-term than other types of SEO: Once you implement these tips and tricks, there isn’t much more you can do without actually changing anything on your site. The rest is maintenance: fixing broken links, keeping new content fresh, checking indexation stats regularly, keeping track of user experience signals…and then there are the monthly checklists (social media updates, blog posts, etc.). Moreover, because each of these on-site factors has a direct bearing on whether a crawler will trust your site or mark it as suspicious or spammy—and therefore whether it ranks you highly or leaves you with little visibility—on-site SEO is also among
What Does On-Site SEO Actually Mean?
On-site SEO is all about improving the visibility of your website or a web page in search engine rankings. In other words, it’s about ensuring that your website or web page appears higher up on search engine result pages (SERPs) when somebody searches for relevant terms. This can be done by optimizing your website’s structure, content, and code. On-site SEO is a very long-term strategy because there is no quick fix. You can’t take one action today and expect to see results next month. It works more like a marathon than a sprint: you have to put in consistent effort over a long period of time before you start to see results. The good news is that you can do a lot of this work yourself.
Build a Responsive Website
We’ve been hearing about this one since the first days of Google, and yet people are still not building websites that are truly responsive. A responsive website will adapt its content and visible features (like images and font size) to the size and shape of the device on which it’s being viewed. Most important for Google are your visible URL, your visible title (for use as the meta description), and your visible content. If Google has to scale your website to fit on a tiny smartphone screen, you’ve already lost them. If you’re building a website from scratch, build it to be fully responsive. If you have an existing website, you can still probably make it more responsive with a few tweaks.
Don’t Skimp on Content Quality
Quality content has always been a determining factor in how high Google ranks you. it’s not the most important factor. It is, however, a central consideration in everything Google does when ranking websites. So if you have a house with a weak foundation, it’s going to topple. Basically, you want your website to be what’s known as “spinnable”: content that can be spun (rewritten) into different articles and that is also very easy to understand. You can learn more about spinning content here. Here are some things you can do to ensure that you’re not skimping on content quality: – Write at least 300 words per article. – Use a variety of keywords for each article. – Include references to other reputable sources. – Include images, videos, and other media where possible. – Make sure your articles are grammatically correct.
Grow an Organic Backlink Base
Backlinks are links that point from other websites to yours. They’re important because they show Google that other sites trust your content enough to link to it. That’s how Google figures out how trustworthy you are. – In addition, backlinks increase your domain authority and click-through rate. – You can earn backlinks in several ways: – You can also disavow or remove backlinks that are harmful to your site. – Just be careful not to go overboard—Google will notice if you start trying to remove too many backlinks.
Have Clear and Effective Meta Tags
Meta tags are like the introduction to your website or web page. They’re the first thing Google sees and the first thing users see, too. They have a big impact on how Google sees your page, so you want to make sure they’re as clear and effective as possible. The title tag is like the headline for your page—it’s the most important part and should be clear, concise, and compelling. – Another key meta tag is the description. The description meta tag is like the rest of the article that goes after the headline. It’s what Google uses to determine if your web page is relevant to a user’s search. – You can also use other meta tags, like the robots meta tag, to control how Google sees your page and how it crawls your site. – Make sure you have clear and effective meta tags on every page of your website.
Monitor User Behavior
Google looks at your website’s bounce rate, which is the percentage of people who visit your site and then leave without clicking on anything else. If you’re getting high bounce rates, you have probably made it difficult to get around the page. – If you see a high bounce rate, try to understand why. What’s making your site confusing? – You can also look at your Google Search Console account to see where people are clicking away from your site. – Keep in mind that a high bounce rate isn’t necessarily a bad thing. It could just mean that people are finding exactly what they’re looking for on your site and leaving. – If you see that people are clicking away from your site because they can’t find what they’re looking for, though, it’s a sign that you should try to make your site easier to navigate.
Key takeaway
On-site SEO is all about improving the visibility of your website or a web page in search engine rankings. The most important on-site SEO factors are building a responsive website, creating high-quality content, growing an organic backlink base, having clear and effective meta tags, monitoring user behavior, and ensuring that your content is easily accessible and understandable by all visitors. If you follow these tips, you should start seeing improvements in your site’s search engine rankings.
