In the digital era, businesses need to have an online presence and take advantage of all the digital marketing tactics available. Digital marketing is essential for reaching your target audience and increasing brand awareness. It can help drive traffic to your website and increase sales. Whether you’re just beginning to think about growing your business or are ready to put your marketing plan into action, it’s important that you understand how digital marketing can benefit your business in a big way. With so many different options (and new ones emerging frequently), choosing which type of marketing is right for you can be overwhelming. Here are 3 types of digital marketing that will grow your business
SEO Marketing
SEO, or search engine optimization, is the process of improving your website’s organic (or un-paid) search engine results. This is done by optimizing the content on your website and selecting keywords related to your business. SEO is a great way to grow your business because it doesn’t cost anything to implement, and there is no set time frame for seeing results. In order for SEO to be successful, your website has to be user-friendly and optimized for search engines so that when suitable keywords are searched, your website appears at the top of the list. For example, if you run an online bakery, you will want to include words like “cake”, “pastry”, “dessert”, and “baker” in your website’s content. These will then appear in your website’s URL and on your page’s metadata.
Paid Advertising
If you’re just getting started and want to jump right in with paid advertising, this is the right choice for you. Paid advertising is essentially purchasing a spot on a website or app where your potential customers are. For example, if you have an online clothing store, you can purchase an ad spot on a website like Pinterest or Instagram where your ideal customer is spending time. You can also purchase ad spots on social media platforms, like Facebook and Instagram, where your customers are searching for new products. For a clothing brand, it’s a great idea to promote your new line of spring clothing around the time of year when people are thinking of refreshing their wardrobe. This can be done by purchasing ad spots on social media and websites where your customers are browsing. Whether you choose to promote on social media or on a website, paid to advertise allows you to target your ideal customer and drive instant traffic to your website.
Digital PR
If SEO and paid advertising aren’t a fit for your business, you may want to consider investing in digital PR. At its core, digital PR is a strategic plan to get written about in high-end publications and media outlets that are relevant to your business. You can hire a PR agency to help you create a digital PR strategy that will get you published in top-notch blogs, featured in magazines, and bring you brand awareness.
Google Adwords
Google Adwords are paid advertisements that appear at the top or at the side of SERPs (search engine results pages). Ads are a great way of targeting people searching for products and services that you offer. You have the opportunity to get your business in front of potential customers who are actively shopping for what you sell. Adwords can be highly effective but it does cost money to use them so not everyone has the budget for them. But if you can find a way to fit it into your marketing plan budget-wise, it’s a great way to reach customers who are already looking for your products or services. While Adwords may not be the best strategy for growing your business if you don’t have the budget to implement it, it’s definitely worth considering once you’re at a place where you can afford to invest in it.
Free Marketing Strategies
One of the best ways to grow your business is by creating high-quality content that people want to share. You can do this by creating: Podcasts – Podcasts are a great way to provide value to your audience, build trust, and drive traffic to your website. Blogs – Blog posts provide value to your readers and help establish you as an expert in your field. E-books – E-books are great for guiding your customers through a specific problem or challenge they’re facing. For example, if you sell handmade stuffed animals, you can create an e-book that teaches customers how to properly clean and care for their stuffed animals. Penning these written pieces provides value to your customers and can be easily shared and promoted on social media platforms. These free marketing strategies will help you grow your business without spending a dime.
Conclusion
Marketing your business isn’t a one-time thing. It’s a continuous process that lasts as long as you are in business. With the constant changes in social media, search engine algorithms, and advertising, you need to be as flexible as possible. These 3 types of digital marketing can help you to grow your business. If you’re just getting started, it’s a good idea to invest in learning the ropes of each strategy. Once you’ve got the basics down, you’ll be in a better position to decide which one(s) is best for your business.
